softgen.co.uk
Softgen
The software studio that builds AI apps, SaaS products, MVPs, web and mobile apps.
- AI apps, SaaS and MVPs
- Senior team, fixed price
- Live in weeks
Sector 06 · Technology
Software for clients. Apps for everyone.
Our technology brands put the engineering behind every Clockwise brand to work in two ways: building software for other businesses, and building our own consumer apps.
2 brandsSoftgenLamp Dating
The brands
Our technology brands
lampdating.com
Lamp Dating
The AI dating app for real relationships: matched on personality and values, not photos.
- AI matchmaking, no swiping
- Genie, the date concierge
- Free on iOS
What we do
One engineering team, two kinds of product
Softgen is the software studio for companies that need AI apps, SaaS products, MVPs, web and mobile apps built properly and fast. A senior team works to a fixed price and takes products live in weeks, not quarters.
Lamp Dating is our own AI dating app, made for people who want a real relationship. Lamp matches people on personality and values rather than photos, and its date concierge, Genie, turns a match into an actual date. It is free on iOS.
Both draw on the same in-house engineering that runs every Clockwise brand: the commerce engine, the publishing system and the data behind them. What we learn building for clients makes our own products better, and the other way round.
01
AI at the core
From AI agents and LLM apps for clients to AI matchmaking in Lamp, intelligence is built in, not bolted on.
02
Senior engineers
Experienced people design, build and ship every product, from first sketch to launch.
03
Fixed price, fast launch
Softgen clients know the cost up front and see their product live in weeks.
04
Proven on our own brands
The same team builds and runs the platforms behind every Clockwise brand, every day.
Partner with us
Clients and technology partners
Need an AI app, SaaS product, web or mobile app built? Softgen is ready to scope it. Technology, media and dating-industry partners who want to work with Lamp can reach our partnerships team.
Questions
Technology at Clockwise
Which technology brands does Clockwise Ltd run?
Clockwise Ltd runs Softgen (softgen.co.uk), a software studio for AI apps, SaaS, MVPs, web and mobile apps, and Lamp Dating (lampdating.com), an AI dating app for real relationships.
What does Softgen build?
Softgen builds AI apps and agents, SaaS products, MVPs, web apps and mobile apps for businesses, with a senior team, a fixed price and launch in weeks.
What is Lamp Dating?
Lamp Dating is an AI dating app that matches people on personality and values, not photos. Its concierge, Genie, helps turn a match into a real date. It is free on iOS.
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